Like I said earlier is that I use the software called ManyChat
to build my bot as well as that of all my clients. It has a lot of tools available to reach people on multiple platforms. Later in this guide, I will talk about a few that gyms use right now to get more people inside the Messenger bot and more members walking into their doors.
Take a look at the different tools available.
It is a QR code. People can scan this code by pointing their phone camera (newest phones) or by opening any QR app and scan it that way. There is a lot of use cases for this.
Imagine someone walks by your gym, they scan a code and they get an invite from your gym to come in and join a free workout session. Maybe even invite them for a free drink at your bar to have a casual talk with one of the personal trainers.
You could have a QR code at the cashier’s desk when someone buys something from the gyms bar. With each purchase, they scan a code and they enter a loyalty system. When a member reaches a certain score you can reward them with a free shake, BOGO (buy one, get one) deal, or even offer free private training sessions to help them get to their goals faster.
Another way to use the QR code is by using it for offline events. You could add them to your flyers to hand out or you hang up at busy places near your gym, use it on your business cards or if you have a stand on a big event that promotes your gym you can use it there as well.
A great way to get people inside your Messenger bot is offering a free workshop like a “Get in Shape fast”. People can sign up by scanning the QR code and the bot will do the signup for you.
If you want to give it a try you can scan the QR code.
This is a special link that you use to connect to a certain flow (which is considered a conversation you have with that person). That can be promotional like signing people up for a subscription (3 months free then $30/month) or a giveaway that people get after doing a certain task (like giving their email).
It is a great way to get people into your bot. You can use this in your social media posts, ads and basically everything you can think of. Certainly, the perfect way to get people inside your Messenger bot.
So with ManyChat
, there is also a thing called the comment growth tool. With this tool, you can auto-reply to people who comment on your Facebook posts. If you have a very engaging post and people respond to that, you can continue the conversation in Messenger.
Soon as a person makes a comment on your post, the Messenger bot will send them a pm. When they respond to that message they will be a subscriber inside your bot.
An example of a very engaging post for your gym could be:
“We are going to create a new power shake to help you better recover after an intense workout, but we need your help. Which flavor do you like and why? Let us know in the comments and as a reward, we will give you some nifty free gear you can show off during your next workout 😉”.
The point of creating these kinds of posts is to get people engaged with your Facebook page. The more you let their opinions matter, the more loyalty you will get and that will lead to more members walking into those doors!
This is a very neat feature you can use on your website. Instead of using expensive software like intercom you can actually use Messenger as a live chat feature. If you insert a little bit of code onto your website you can have a live chat widget in the bottom right corner displayed.
The big advantage is everyone already knows the Messenger symbol and are more likely to ask your gym a question or trying to connect with you.
Soon as someone clicks the blue button the Messenger bot will begin to talk to the subscriber. You can have a conversation in Messenger on your website. No need to open the app or go to the Messenger page. It is all done right on your website.
There are different website tools available which you can use to let people to opt-in to your Messenger bot.
First up you have a bar which you can display on the top of your website. Fantastic when you have an offer or a free giveaway which they can download
Another one is a smart pop-up that shows when someone tries to exits the website. You can show an offer with a Messenger button. Soon as they press that, they will become an instant subscriber in your Messenger bot.
If I take a look at how that would work for one my own website it looks like this;
Soon as a visitor tries to leave my website the window pops up. It shows an attractive offer to get early access to my gym template, as well as a 30% discount.
So they may leave my website but my goal is to get them into my Messenger bot to have a conversation with them.
Another widget which is pretty similar is the page takeover. Almost the same as the smart pop-up window, except it takes over the whole browser window. You can let it trigger when someone intends to leave the website but also after scrolling for a certain percentage. Great to grab make the visitor pay attention to your offer.
For your gym it could look something like this;